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FOR IMMEDIATE RELEASE
Republic’s Cold Finished Division Introduces New Advertising Campaign
Ads Highlight Cold Finished Division as the Precisely Right Choice for Buyers of Cold Finished Steel Bars.
CANTON, Ohio (April 1, 2009) -- Republic Engineered Products, Inc., North America’s largest producer of special bar quality (SBQ) steel, recently introduced the first advertising campaign for its Cold Finished Division.
The campaign kicked off with a series of ads appearing in the daily PDF edition of metal trade publication American Metal Market.
The “Precisely Right” tagline that appears in the ads highlights Republic’s expertise in producing cold finished steel bars in a variety of grades, sizes, and applications.
“This campaign gives us the chance to re-engage our customers and remind the entire industry of our strength and presence in the cold-finished marketplace,” said Michael Eberth, general manager of Republic’s Cold Finished Division.
“We want to communicate that Republic has the knowledge and experience to manufacture the most demanding or the most basic of applications,” said Jaime Vigil, Republic’s president and chief executive officer. “This campaign does that.”
The Precisely Right ad campaign was developed for Republic by Canton-based marketing communications firm Innis Maggiore, the nation’s leading agency in the practice of positioning.
About Republic’s Cold-Finished Division
Republic’s cold finished inventory includes rounds (0.25” to 6”), hexagons (0.25” to 3”); squares (0.25” to 3.5”) and flats (0.25” to 2” thickness and 1” to 6” width). The company also offers cold-finished bar in a variety of special finishes, grades and qualities and performs various thermal treatments and other value-added processes to the product. The product is supplied primarily to the steel distribution, automotive, off-highway and aircraft industries.
About Republic
Republic Engineered Products, Inc., is North America’s leading supplier of special bar quality (SBQ) steel, a highly engineered product used in axles, drive trains, suspensions and other critical components of automobiles, off-highway vehicles and industrial equipment. With headquarters in Canton, Ohio, the company operates steelmaking centers in Canton and Lorain, Ohio, and value-added rolling and finishing facilities in Canton, Lorain and Massillon, Ohio; Lackawanna, N.Y.; Gary, Ind.; and Hamilton, Ontario. Visit www.republicengineered.com.
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(Editor’s Note: Artwork is available by contacting Jim Cyphert of Innis Maggiore at 330-492-5500.)
Published on 2009-04-01
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